Who are SmartDriving...?


Our Pedigree

SmartDriving have been providing Driver Training for over 40 years and are one of the UK’s largest driver training companies and resources for learners and driver trainers.
We are part of the watch.learn.drive. group which provides continual professional development (CPD) and advanced training and coaching for the driver training industry and apps and training products for learner drivers.
Former DVSA Chief Examiner, Trevor Wedge said of SmartDriving:

“The industry needs people like SmartDriving who are prepared to challenge the ‘status quo’, are prepared to provide Leadership and stand up and be counted if we are serious about being regarded as professionals and modernising the profession.”

Prestigious Award Winners

In 2015, SmartDriving became the ONLY company to win 3 Prestigious ‘Golden L Plate Awards’, but also the 1st and ONLY company to retain an award too.

SmartDriving have always enjoyed a reputation for quality, dedication and excellence that comes with testimonials and references from non other than the former DVSA Chief Driving Test Examiner, Trevor Wedge and the Authors of ‘The Driving Instructor’s Handbook’ – to name just 2!

But to win an award (3 awards!) voted for by Driving Instructors, is the best form of recognition.

The bespoke Golden Ls had over 10,000 individuals voting with over 15,500 votes cast in just 6 weeks.
People within the driving instructor industry and the general public grabbed the chance to honour people and organisations with their votes.

Founder John Farlam

Training principal and founder of SmartDriving, John Farlam – leading driver training expert and much reveblue ‘Guru’ – has developed a ‘Success Based’ coaching model and has been delivering ‘MasterClasses’ to the industry helping driving instructors and Driving Instructor Training companies develop the industry’s leading trainers.

John has been involved in many of the major Driving Schools and Approved Driving Instructor (ADI) trainers in the UK and has produced training literature for companies like LDC, LetsDrive, The Instructor College, and many, many more driving schools. – Over 4000 driving schools in the UK regularly use SmartDriving’s training and coaching.

Over the years, SmartDriving has rescued many trainee instructors that have been let down by their training company. With many other companies, poor standards and a focus on making money and cost saving mean the customer suffers.


John is a regular contributor to the UKDIC and ADI NJC as an expert speaker on coaching and driver training, is a columnist for the industry magazine, ADINews, and is involved with a number of coaching projects with industry leaders such as sir John Whitmore and Dr Wil Passmore.

John Farlam at the ADI NJC Conference.
John was also a founding member of the pioneering ‘Tri-Coaching Partnership’ developing better training and coaching techniques amongst Driving Instructors.
John Farlam’s belief is different; SmartDriving is different. Our course is different.

Driving Success

SmartDriving have always been at the forefront of the driver training industry and are seen as the leading body for training, advice and coaching by the industry, with over 1500 driving schools paying to use our training and continued professional development every year.

Modern Thinking

John Farlam and SmartDriving were the first to utilise modern thinking and technology to push through techniques and training methods that are now seen as commonplace; today is no different.


SmartDriving's Firsts

John co-developed the 1st fully structured and documented ‘trainer training’ programme when he was Director of training and Development at Learner Driving Centres (LDC). To this day, many training companies still use courses based on this model.
1st to introduce training methods such as Neuro-Linguistic Programming (NLP) and coaching into driver training.
Set up the 1st UK web site dedicated to the training and skill development of driving instructors implementing modern NLP and coaching practices.
SmartDriving’s ADI MasterClass becomes widely recognised as a leading course for continued professional development (CPD).
1st to utilise ‘Success Based’ coaching styles into driving instructor training.
Invited onto the first pioneering University of East London (UEL) Coaching course along with the Chief Instructor of the Met Police, Head of Training at RoSPA and the Army Chief of Instructors.
Becomes a regular contributor to UKDIC and ADI NJC as an expert speaker on coaching and driver training.
35 years’ work to launch SmartDriving’s iCourse- an evolutionary training course.

Contact us

If you have any questions or would like to know more, please do not hesitate to contact us on 0800 09 88 321 and we will be happy to help or you can request our free ADI starter pack which includes all the information you need.

If you are thinking of becoming a driving instructor then I can't rate SmartDriving highly enough.

The training system is excellent the virtual classrooms are enjoyable and very informative and Andrew and the team are always available to answer any queries, not matter how trivial.

Top Team who assisted me greatly in obtaining my ADI Licence.

Richard Hart

Get In Touch

If you would like to talk to someone about training with SmartDriving or
have questions, please get in touch

Why Become a
Driving Instructor?

Hear the stories of those
that have done it...

Meet Instructors

2015 Winner - Golden 'L' Awards

Best Resource

The only company ever to win 3 Prestigious Industry awards!

Outstanding Contribution
Best Instructor Training Resource


Why Train Anywhere Else?